From India to the world…

Born around the same time as independent India, Mahindra is like a microcosm of the country of its birth. Indeed, few groups can identify as closely with India’s destiny and industrial progress as the Mahindra Group.

Established in 1945 as a franchise for assembling jeeps from Willys, USA, the company soon began manufacturing light commercial vehicles and agricultural tractors, emerging as one of India’s leading auto brands. Today, the Mahindra Group is a leading manufacturer of multi-utility vehicles with significant presence in key sectors like automotive, farm equipment, financial services, trade and logistics, automotive components, after-market, IT and infrastructure.

Mahindra & Mahindra Ltd. (M&M) is the leader in the Utility Vehicle (UV) segment in India and also manufactures passenger cars, three-wheelers and pick ups. It flagship SUV, the Scorpio (known as the Mahindra Goa in Italy) is acknowledged the world over for its arresting blend of rugged utility and style, while its Bolero SUV was recently crowned India’s leading SUV brand for two years in a row with record sales of over 50,000 units in one year.

1969 – Mahindra establishes its export division with its first order of 600 jeeps for the Yugoslavian market. And this begin Mahindra Journey for expanding its global footprint.

1970’s – Mahindra begins exporting vehicles to Nigeria and other African countries. Today, the company has a presence in almost 15 markets in Africa.
It was also during the 70’s that Mahindra concluded exports of about 3300 units, mainly to Indonesia and Yugoslavia

1980’s – Mahindra exports its CJ 5 model as CKD units to Iran where it is sold under the brand name of Sahara

1990’s – Mahindra begins exporting to Nepal in the early 90’s and today, the mountain kingdom is one of Mahindra’s key markets in neighbouring countries
CBU exports in Ro-Ro shipment was made to Ceylon , Kenya , Namibia, Mozambique in Africa .

Circa 2000 – The Bolero is launched, further transforming the image of the company with its contemporary looks and style. Mahindra increased its global aspirations and expanded further afield. It was during this decade that Mahindra’s export division gained further momentum.

The winds of change were blowing through Mahindra as the company began consolidating its strengths in design. In 2002, M&M achieved a major milestone with the launch of India’s first indigenous SUV, the Scorpio. A runaway hit from the day of its birth, the Scorpio was by far one of the most exciting products ever developed by M&M and one that would give it immense recognition.