History
Few groups can identify as closely with India's destiny and industrial progress as the Mahindra Group.
The birth of Mahindra & Mahindra began when K.C. Mahindra visited the United States of America as Chairman of the India Supply Mission. He met Barney Roos, inventor of the rugged 'general purpose vehicle' or Jeep and had a flash of inspiration: wouldn't a vehicle that had proved its invincibility on the battlefields of World War II be ideal for India's rugged terrain and its kutcha rural roads? Swift action followed thought. The Mahindra brothers joined hands with a distinguished gentleman called Ghulam Mohammad. And, on October 2nd, 1945, Mahindra & Mohammad was set up as a franchise for assembling jeeps from Willys, USA. Two years later, India became an independent nation and Mahindra & Mohammad changed its name to Mahindra & Mahindra.
Since then, Mahindra & Mahindra has grown steadily in size and stature and evolved into a Group that occupies a premier position in almost all key sectors of the Indian economy. |
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The Flagship Sector
Following a structural reorganization of the Mahindra Group, six Strategic Business Units were created, namely: Automotive, Farm Equipment, Infrastructure, Trade & Financial Services, Information Technology and Systech.
The Automotive Sector has emerged as one of the leading arms of the Mahindra Group. It is in the business of manufacturing and marketing utility vehicles and light commercial vehicles, including three wheelers.
Being a market leader in utility vehicles in India since inception, Mahindra currently accounts for about half of India's market for utility vehicles.
Over the years, the Group has developed a large product portfolio catering to a diverse customer base spanning rural and semi-urban customers, defence requirements and luxurious urban utility vehicles.
In 2002, it launched the indigenously engineered world class Sports Utility Vehicle – Scorpio, which bridges the gap between style and adventure, luxury and ruggedness, and performance and economy. |
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Scorpio (declared to be the ‘Car of the Year' by CNBC Autocar, BBC Wheels and Business Standard Motoring) is the Automotive Sector's current flagship vehicle. Mahindra has many more products that have made it popular with individuals and institutions in India and the world.
Alliances
Now, with its joint ventures, the Automotive Sector will have a presence in the passenger car and the medium and heavy commercial vehicle segments too. |
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Mahindra's a JV with French automakers Renault, has seen them launch the spacious sedan, Logan. With its class-defying features at an aggressive price, it has already managed to make its mark in the Indian passenger car market.
A partnership with International Trucks, will now see Mahindra manufacturing trucks and buses for sale in India and Export markets.
The Way Ahead
With continual upgrades, product innovations and fruitful alliances, Mahindra has ensured a regular churn-out of good quality, reliable and value for money products to establish an impressive stable of vehicles.
Having aggressively established itself in the domestic utility vehicle market, Mahindra Automotive is all set on a global roadmap to conquer the international arena. |
For more on Mahindra & Mahindra, visit the corporate website www.mahindra.com |
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